Founded by two French-Scandinavian brothers, Longvadon got its start in the small village of Cassis on the French Riviera in 2018. With the Apple Watch gaining in popularity, all one could find was cheap knockoffs or the few extremely expensive bands offered by Apple and its partners. With Sebastian just having left his corporate job and Robin having recently sold a small watch brand he founded — the stars were aligned for one of the first luxury watch style Apple Watch straps to be born.

Since then, over a hundred thousand Longvadon bands have adorned wrists all around the world, and now, almost a decade later, our mission remains the same as always. To design and create Apple Watch bands and accessories that are as stylish as you’d look strolling down a small town alley in the heart of the French Riviera on a beautiful summer night, all while enjoying the benefits of the latest technology and modern wearables to their fullest.